is an ongoing artistic website that aims to reflect about the color vocabulary that we are using in our daily life at professional and personal level by establishing connections between a color name and a meaning or experience.Neochromo_#1The random RGB code generated for the website background is presented as hexadecimal code, a name following the rules presented above and gives also the possibility to the user of name it by creating a new color database.Neochromo_#3This project has been developed by LABORATORIUM, the experimental lab for art/design and biotechnology at KASK / School of Arts Ghent, as part of the research project “The color biolab” funded by Arts Research Fund of University College Ghent in collaboration with Juan Luis Font, digital alchemy.Neochromo_#4_2

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